In my line of work, many organizations ask me how they can sell data in a secure and scalable way. This questioning is to be expected, since data monetization - and the data economy as a whole - is still a relatively new and growing area of development.
Having been involved in hundreds of these conversations, I've realized that there are two basic questions that that need to be addressed when starting out:
- “What is the process for monetizing data?”
- “How do you create valuable data products for external users?”
To answer these questions in a fun way, I've produce the following infographic (and companion guide) that breaks down each step in the process.