As with any product or service, generating demand relies on clear marketing. Marketing messages that communicate benefits, features, attributes and emotions that potential buyers easily identify with have higher likelihood of conversion. This holds true with data products as well. One of them most useful pieces of marketing content is a clear data schema describing the information contained in a data product.
A database schema describes the organization of any data product, regardless of its delivery mechanism, data format or structure. It is the blueprint of fields and values contained in a data set.
On the DataStreamX, we encourage all vendors to include clear schema documentation. To assist our vendors, we created a template schema that lays out the fields, description, measurement unit and more. We are certain that clear descriptive data schema yields higher sales.
Click below to download your schema template!
