Publicly-traded or privately-invested, all companies seek growth. Companies measure growth through a combination of variables: revenue, profits, user base, market share, share of wallet, share of closet, share of etc. The key similarity between these variables is their measurement of today’s metrics versus yesterday, last week, last month or last year. Growth manifests in a few forms: organic (growing existing businesses), inorganic (acquiring new businesses), new ventures (diversification) and “eureka moments”--surprising capabilities that companies quickly embrace and institutionalize. We call this phenomenon "Bolt-On Revenue."