Publicly-traded or privately-invested, all companies seek growth. Companies measure growth through a combination of variables: revenue, profits, user base, market share, share of wallet, share of closet, share of etc. The key similarity between these variables is their measurement of today’s metrics versus yesterday, last week, last month or last year. Growth manifests in a few forms: organic (growing existing businesses), inorganic (acquiring new businesses), new ventures (diversification) and “eureka moments”--surprising capabilities that companies quickly embrace and institutionalize. We call this phenomenon "Bolt-On Revenue."
At DataStreamX, we believe data monetization is a “eureka moment” for companies. Data assets are the most under-utilized assets a company possesses. Demand exists worldwide for access to these precious assets; until now, there wasn’t a great mechanism to reach customer demand for data. But with a global data marketplace, data owners can quickly “bolt-on” revenue and achieve new heights with low cost growth from data monetization.
“Bolt-On Revenue” is a term coined by DataStreamX and will likely become part of the business lexicon going forward. Bolt-On Revenue means finding growth with the tools already available; making a different kind of revenue with the assets you already have. For modern companies, data collection is a standard practice; Bolt-On Revenue through data monetization should be as well.
For start-ups, Bolt-On Revenue is precious capital. Start-ups can sustain cash burn longer, stay above water and delay dilutive venture funding rounds.
For corporations, Bolt-On Revenue is innovation. This signals inventiveness, creativity and thought-leadership withinin a corporation
For data vendors, Bolt-On Revenue is a new distribution channel. Vendors can easily access buyers across the world without needing a direct sales force or infrastructure.
Join the Bolt-On Revenue revolution today. First,watch our video as we demystify data monetization.After that video, come back to this page to register with DataStreamX, explore our marketplace and find out how simple it is to make Bolt-On revenue by having your data assets available to buyers worldwide.
