Vendors should focus on creating the most attractive products possible in order to maximize their share of market, while still operating within organizational & market constraints. Attractive products cater to a sizeable audience, convert the maximum number of buyers and minimize buyer turnover.
A primary goal for data Vendors is to maximize the total population that consumes their data products. Vendors accomplish this by using their data in order to satisfy a market need.
As with any product or service, generating demand relies on clear marketing. Marketing messages that communicate benefits, features, attributes and emotions that potential buyers easily identify with have higher likelihood of conversion. This holds true with data products as well. One of them most useful pieces of marketing content is a clear data schema describing the information contained in a data product.
Nearly every modern organization collects and stores vast amounts of digital data. Thanks to advancing technology and shrinking infrastructure costs, this intelligence has become quite robust, detailed and powerful. Today, many organizations recognize their data are valuable corporate assets not just for internal consumption, but also for third party use.
