The following post is part of a five part series detailing how to successfully bring a data product to market. To learn more, download the free “Visionary Leader’s Guide to Data Monetization.”
Based upon decisions in the previous step (Go-To-Market Guidebook #2: Built for Buyers), a data vendor should now hopefully be able to assess the cost to make data available for sale. This effectively serves as the price floor for the data product. From there, the task of pricing data is a balance of art and science.