Data at Work

The world of data and its many applications. This blog will help you learn how visionary companies are monetizing their data assets and utilizing external data to enhance business operations.

Vendor Tool-Kit: Data Schema Template

As with any product or service, generating demand relies on clear marketing. Marketing messages that communicate benefits, features, attributes and emotions that potential buyers easily identify with have higher likelihood of conversion. This holds true with data products as well. One of them most useful pieces of marketing content is a clear data schema describing the information contained in a data product.

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