As more and more organizations decide to strategically enter the data economy they start to have a lot of questions about the execution of doing so:
Data sensitivity and security should be top of mind for any organization that is considering selling data. However, these considerations should not prohibit an organization from participating in the data economy.
Vendors should focus on creating the most attractive products possible in order to maximize their share of market, while still operating within organizational & market constraints. Attractive products cater to a sizeable audience, convert the maximum number of buyers and minimize buyer turnover.
A primary goal for data Vendors is to maximize the total population that consumes their data products. Vendors accomplish this by using their data in order to satisfy a market need.
Nearly every modern organization collects and stores vast amounts of digital data. Thanks to advancing technology and shrinking infrastructure costs, this intelligence has become quite robust, detailed and powerful. Today, many organizations recognize their data are valuable corporate assets not just for internal consumption, but also for third party use.
