--- title: DataStreamX Blog | Whit Walker (2) description: Official blog for DataStreamX featuring news, use cases, tips, announcements, insights, and more. Subscribe for updates (2) --- [![DataStreamX Logo Master](https://blog.datastreamx.com/hs-fs/hubfs/Logo_Files/DataStreamX%20Logo%20Master.jpg?width=2000&name=DataStreamX%20Logo%20Master.jpg "DataStreamX Logo Master")](https://quadrant.io) # **Data at Work** ### The world of data and its many applications. This blog will help you learn how visionary companies are monetizing their data assets and utilizing external data to enhance business operations. ### Posts by Topic - [Quick Tips (24)](https://blog.datastreamx.com/topic/quick-tips) - [Insights (23)](https://blog.datastreamx.com/topic/insights) - [Announcements (14)](https://blog.datastreamx.com/topic/announcements) ## Whit Walker ![Whit Walker](https://blog.datastreamx.com/hubfs/whit_team_pic_bw.jpg) Find me on: ### Recent Posts ## [Go-To-Market Guidebook #1: What you got?](https://blog.datastreamx.com/go-to-market-guidebook-what-you-got) [![](https://blog.datastreamx.com/hubfs/Blog_Images/faq-keyboard.png)](https://blog.datastreamx.com/go-to-market-guidebook-what-you-got) - ![Whit Walker](https://blog.datastreamx.com/hubfs/whit_team_pic_bw.jpg) - By [Whit Walker](https://blog.datastreamx.com/author/whit-walker) - Sep 20, 2015 - [0 Comments](https://blog.datastreamx.com/go-to-market-guidebook-what-you-got#comments-listing) As more and more organizations decide to strategically enter the data economy they start to have a lot of questions about the execution of doing so: - How should we select the correct data to sell? - How do we “productize” our data? - What price should we charge? - What is the process to securely transfer the data? [Read More](https://blog.datastreamx.com/go-to-market-guidebook-what-you-got) ## [Structured to Sell - Part 4 of 4: Data Compliance & Security](https://blog.datastreamx.com/structured-to-sell-data-compliance-security-part-4-of-4) [![](https://blog.datastreamx.com/hubfs/Blog_Images/16088937437_ab96e10693_z.jpg)](https://blog.datastreamx.com/structured-to-sell-data-compliance-security-part-4-of-4) - ![Whit Walker](https://blog.datastreamx.com/hubfs/whit_team_pic_bw.jpg) - By [Whit Walker](https://blog.datastreamx.com/author/whit-walker) - Sep 6, 2015 - [0 Comments](https://blog.datastreamx.com/structured-to-sell-data-compliance-security-part-4-of-4#comments-listing) Data sensitivity and security should be top of mind for any organization that is considering selling data. However, these considerations should not prohibit an organization from participating in the data economy. [Read More](https://blog.datastreamx.com/structured-to-sell-data-compliance-security-part-4-of-4) ## [Structured to Sell - Part 3 of 4: Usable Data Products](https://blog.datastreamx.com/structured-to-sell-usable-data-products-part-3-of-4) [![](https://blog.datastreamx.com/hubfs/Blog_Images/format-data-disks.png)](https://blog.datastreamx.com/structured-to-sell-usable-data-products-part-3-of-4) - ![Whit Walker](https://blog.datastreamx.com/hubfs/whit_team_pic_bw.jpg) - By [Whit Walker](https://blog.datastreamx.com/author/whit-walker) - Aug 31, 2015 - [0 Comments](https://blog.datastreamx.com/structured-to-sell-usable-data-products-part-3-of-4#comments-listing) Vendors should focus on creating the most attractive products possible in order to maximize their share of market, while still operating within organizational & market constraints. Attractive products cater to a sizeable audience, convert the maximum number of buyers and minimize buyer turnover.  [Read More](https://blog.datastreamx.com/structured-to-sell-usable-data-products-part-3-of-4) ## [Structured to Sell - Part 2 of 4: Your Data's Market Potential](https://blog.datastreamx.com/structured-to-sell-data-your-datas-market-potential-part-2-of-4) [![](https://blog.datastreamx.com/hubfs/Blog_Images/wall-street-data.png)](https://blog.datastreamx.com/structured-to-sell-data-your-datas-market-potential-part-2-of-4) - ![Whit Walker](https://blog.datastreamx.com/hubfs/whit_team_pic_bw.jpg) - By [Whit Walker](https://blog.datastreamx.com/author/whit-walker) - Aug 22, 2015 - [0 Comments](https://blog.datastreamx.com/structured-to-sell-data-your-datas-market-potential-part-2-of-4#comments-listing) A primary goal for data Vendors is to maximize the total population that consumes their data products. Vendors accomplish this by using their data in order to satisfy a market need. [Read More](https://blog.datastreamx.com/structured-to-sell-data-your-datas-market-potential-part-2-of-4) ## [Structured to Sell - Part 1 of 4: Data Monetization Motivations](https://blog.datastreamx.com/structured-to-sell-data-monetization-motivations-part-1-of-4) [![](https://blog.datastreamx.com/hubfs/Blog_Images/IBM-Insights.png)](https://blog.datastreamx.com/structured-to-sell-data-monetization-motivations-part-1-of-4) - ![Whit Walker](https://blog.datastreamx.com/hubfs/whit_team_pic_bw.jpg) - By [Whit Walker](https://blog.datastreamx.com/author/whit-walker) - Aug 17, 2015 - [0 Comments](https://blog.datastreamx.com/structured-to-sell-data-monetization-motivations-part-1-of-4#comments-listing) Nearly every modern organization collects and stores vast amounts of digital data. Thanks to advancing technology and shrinking infrastructure costs, this intelligence has become quite robust, detailed and powerful. Today, many organizations recognize their data are valuable corporate assets not just for internal consumption, but also for third party use. 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