--- title: "Data Monetization Go-To-Market Guide: Part 2" description: Need a primer on how to establish a Data Monetization strategy? Part 2 gives a quick rundown on structuring data products. Read on for more information. image: https://blog.datastreamx.com/hubfs/images/data-assets-1.jpg --- [![DataStreamX Logo Master](https://blog.datastreamx.com/hs-fs/hubfs/Logo_Files/DataStreamX%20Logo%20Master.jpg?width=2000&name=DataStreamX%20Logo%20Master.jpg "DataStreamX Logo Master")](https://quadrant.io) # **Data at Work** ### The world of data and its many applications. This blog will help you learn how visionary companies are monetizing their data assets and utilizing external data to enhance business operations. ### Posts by Topic - [Quick Tips (24)](https://blog.datastreamx.com/topic/quick-tips) - [Insights (23)](https://blog.datastreamx.com/topic/insights) - [Announcements (14)](https://blog.datastreamx.com/topic/announcements) ## [Data Monetization Go-To-Market Guide: Part 2](https://blog.datastreamx.com/data-monetization-series-part-2) - ![Mike Davie](https://blog.datastreamx.com/hubfs/quadrant/Team/Mike-1.png) - By [Mike Davie](https://blog.datastreamx.com/author/mike-davie) - May 1, 2017 - [0 Comments](https://blog.datastreamx.com/data-monetization-series-part-2#comments-listing) After you have identified data assets to be commercialized in [part 1](https://www.datastreamx.com), you can begin structuring your data product. This involves processing your data in order to comply with international privacy laws and information security policies of your organization. This post is part of a four-part series on how to bring your data product to market with an effective go-to-market strategy. ***Download your copy of the free e-book [Visionary Leader’s Guide to Data Monetization](https://getting-started-with.datastreamx.com/guide-to-data-monetization-quickaccess) to read it in full.*** **Structuring your data product** ![structurinh.jpg](https://blog.datastreamx.com/hs-fs/hubfs/images/structurinh.jpg?width=1522&name=structurinh.jpg "structurinh.jpg") There are three main steps when structuring your data product. Firstly, all personal identifiable information must be removed. Such information includes biometric data, medical information and unique identifiers such as passport or social security numbers. Failure to do so may result in civil lawsuits or even regulatory penalties. Secondly, you must ensure that your data product does not expose your organization’s trade secrets or erode your competitive advantage. Simply put, data that could be detrimental to your organization’s positioning or reputation should not be sold. Thirdly, you must decide on the characteristics of your data product. There are three main areas to consider, namely, timing (real-time or historical), delivery (push or pull) and format (JSON, XML, PDF or CSV). If you have a wide consumer base, you could create variations of the same data product with each one having different characteristics to appeal to different consumer segments. On the other hand, if you are creating a single data product, you should choose characteristics that would yield the greatest overall appeal in the market. ***To learn more about structuring your data product, download your copy of the free  ****e-book [Visionary Leader’s Guide to Data Monetization](https://getting-started-with.datastreamx.com/guide-to-data-monetization-quickaccess) today.*** -- In our next edition, we discuss how to price data products. Stay tuned. If you have missed the previous post, read [part 1](https://www.datastreamx.com) here.   [![Share on Facebook](https://static.hubspot.com/final/img/common/icons/social/facebook-24x24.png)](http://www.facebook.com/share.php?u=https%3A%2F%2Fblog.datastreamx.com%2Fdata-monetization-series-part-2%3Futm_medium%3Dsocial%26utm_source%3Dfacebook) [![Share on LinkedIn](https://static.hubspot.com/final/img/common/icons/social/linkedin-24x24.png)](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fblog.datastreamx.com%2Fdata-monetization-series-part-2%3Futm_medium%3Dsocial%26utm_source%3Dlinkedin) [![Share on Twitter](https://static.hubspot.com/final/img/common/icons/social/twitter-24x24.png)](https://twitter.com/intent/tweet?original_referer=https%3A%2F%2Fblog.datastreamx.com%2Fdata-monetization-series-part-2%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&url=https%3A%2F%2Fblog.datastreamx.com%2Fdata-monetization-series-part-2%3Futm_medium%3Dsocial%26utm_source%3Dtwitter&source=tweetbutton&text=Data%20Monetization%20Go-To-Market%20Guide%3A%20Part%202) [![Share on Email](https://static.hubspot.com/final/img/common/icons/social/email-24x24.png)](mailto:?subject=Check%20out%20https%3A%2F%2Fblog.datastreamx.com%2Fdata-monetization-series-part-2%3Futm_medium%3Dsocial%26utm_source%3Demail%20&body=Check%20out%20https%3A%2F%2Fblog.datastreamx.com%2Fdata-monetization-series-part-2%3Futm_medium%3Dsocial%26utm_source%3Demail) ### Subscribe to Newsletter ### Categories - [Quick Tips (24)](https://blog.datastreamx.com/topic/quick-tips) - [Insights (23)](https://blog.datastreamx.com/topic/insights) - [Announcements (14)](https://blog.datastreamx.com/topic/announcements) - [Resources (11)](https://blog.datastreamx.com/topic/resources) - [Technical (4)](https://blog.datastreamx.com/topic/technical) - [News (2)](https://blog.datastreamx.com/topic/news) - [Use Case (2)](https://blog.datastreamx.com/topic/use-case) - [Data Use Cases (1)](https://blog.datastreamx.com/topic/data-use-cases) ### Featured Download ![icon-pdf](https://blog.datastreamx.com/hs-fs/hubfs/theme-images/icon-pdf.png?width=66&height=82&name=icon-pdf.png) [Quick Start Guide](https://blog.datastreamx.com/hubfs/Downloadable_Content_(WP_or_Guides)/Quick_start_guide_for_buyers.pdf) Download it for FREE! - [Popular](https://blog.datastreamx.com/data-monetization-series-part-2#tab-1) - [Tags](https://blog.datastreamx.com/data-monetization-series-part-2#tab-2) ### Lists by Topic - [Quick Tips (24)](https://blog.datastreamx.com/topic/quick-tips) - [Insights (23)](https://blog.datastreamx.com/topic/insights) - [Announcements (14)](https://blog.datastreamx.com/topic/announcements) - [Resources (11)](https://blog.datastreamx.com/topic/resources) - [Technical (4)](https://blog.datastreamx.com/topic/technical) - [News (2)](https://blog.datastreamx.com/topic/news) - [Use Case (2)](https://blog.datastreamx.com/topic/use-case) - [Data Use Cases (1)](https://blog.datastreamx.com/topic/data-use-cases) ### Follow Us [![linkedin](https://blog.datastreamx.com/hs-fs/hubfs/theme-images/linkedin.png?width=16&height=17&name=linkedin.png)](https://www.linkedin.com/company/3785932) [![facebook](https://blog.datastreamx.com/hs-fs/hubfs/theme-images/facebook.png?width=10&height=18&name=facebook.png)](https://www.facebook.com/pages/Datastreamx/879316278772373) [![twitter](https://blog.datastreamx.com/hs-fs/hubfs/theme-images/twitter.png?width=22&height=16&name=twitter.png)](https://twitter.com/DatastreamX_PLC) ### Follow us ### Subscribe to Email   ### Resources - [Blog](https://blog.datastreamx.com/) ### Company - [About](https://www.datastreamx.com/about.htm) - [Data Consulting](https://www.datastreamx.com/data-consulting) - [Buyers](https://www.datastreamx.com/for-buyers.htm) - [Vendors](https://www.datastreamx.com/for-sellers.htm) - [Media Center](https://www.datastreamx.com/media-center.htm) - [Careers](https://www.datastreamx.com/careers.htm) - [Contact Us](https://www.datastreamx.com/contactus.htm) © 2018 DataStreamX Pte Ltd. 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