With the exponential growth of IoT and M2M, data is seeping out of every nook and cranny of our corporate and personal lives. However, harnessing data and turning it into a valuable asset is still in its infancy stage of development. In a recent study, IDC estimates that only 5% of data created is actually analyzed. Thankfully, this is set to change as companies now have found lucrative revenue streams by converting their data into products.